Lea Pool’s devastating documentary about the industry and “culture” around breast cancer, addresses the rise of corporate involvement in fund-raising for charities (as one activist describes it “cause marketing”) and the impact it has had on research into the disease. Powerful and incendiary, the film is an important and timely piece from one of our finest filmmakers.
Plot Summary:Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.